Pricing
Simple pricing. Branding-free on every plan.
Every plan includes the storefront safety widget plus AI generate and translate, and none of them ever add a "Powered by Marqly" badge to your store. Plans scale by how many storefront languages you enable and which advanced features you unlock.
Prices in USD, billed through Shopify on your normal Shopify invoice. Shopify will convert to your local currency at checkout if your store currency is not USD.
Free
$0
For getting started · 3 languages, 25 products
Install free- Storefront safety widget
- AI generate + translate (15 setup / 3 monthly)
- 1 operator (responsible person) record
- Branding-free
- Email support, 24 h target on business days
Starter
$14/mo
Small multilingual stores · 5 languages, unlimited products
Install- Everything in Free
- Bulk AI, CSV import, geo-display
- AI 500 setup / 100 monthly
- Unlimited operator records
- Priority support
Most popular
Pro
$29/mo
Growing catalogs · 10 languages, unlimited products
Install- Everything in Starter
- Audit log + compliance export
- AI 1,500 setup / 300 monthly
- Priority support
Scale
$79/mo
Pan-EU sellers · Unlimited languages, unlimited products
Install- Everything in Pro
- Bring your own API key + premium models
- AI 4,000 setup / 600 monthly
- Priority support
All plans are branding-free - there is never a "Powered by Marqly" badge on your storefront.
Need more? Shopify Plus stores or sustained AI demand beyond Scale, contact us for a custom plan.
Feature comparison
| Feature | Free | Starter | Pro | Scale |
|---|---|---|---|---|
| Price / month | $0 | $14 | $29 | $79 |
| Price / year (2 months free) | $0 | $140 | $290 | $790 |
| Languages enabled | 3 | 5 | 10 | Unlimited* |
| Products with GPSR data | 25 (fair-use) | Unlimited | Unlimited | Unlimited |
| AI setup grant (one-time) | 15 | 500 | 1,500 | 4,000 |
| AI monthly allowance | 3 | 100 | 300 | 600 |
| Bring-your-own API key + premium models | No | No | No | Yes |
| Widget + AI generate / translate + theme controls | Yes | Yes | Yes | Yes |
| Bulk AI, CSV import, geo-display | No | Yes | Yes | Yes |
| Audit log + compliance export | No | No | Yes | Yes |
| Operator (responsible person) records | 1 | Unlimited | Unlimited | Unlimited |
| Branding-free (no "Powered by Marqly") | Yes | Yes | Yes | Yes |
| Support | Email, 24 h target | Priority | Priority | Priority |
* Platform-key generations cover up to 10 languages per run; more than 10 requires your own API key, which Scale includes.
Need more than Scale, or run a Shopify Plus store? Contact us for a custom plan.
Pricing questions
Do I need a credit card to start?
No. Install Marqly from the Shopify App Store, stay on Free as long as you want.
What are the plan limits based on?
Paid plans scale by the number of storefront languages you enable for GPSR content (5 on Starter, 10 on Pro, unlimited on Scale) and by which advanced features are unlocked. Products are unlimited on every paid plan; only the Free plan has a fair-use cap of 25 products. Content you have already published keeps working and stays editable - nothing is removed or hidden if you change plans.
Can I switch plans anytime?
Yes. Upgrades take effect immediately; downgrades take effect at your next billing cycle.
How is billing handled?
Through Shopify's billing API - appears on your normal Shopify invoice.
How do the AI generation quotas work?
Each plan includes a one-time setup grant of AI generations (15 / 500 / 1,500 / 4,000) that is used first and never resets - enough to fill your catalog when you start. After the grant is used, a monthly allowance applies (3 / 100 / 300 / 600), reset on the first of each calendar month (UTC). One generation produces or translates GPSR content for one product across its enabled languages. The Scale plan also lets you add your own Anthropic API key for premium models, with generations billed to your own account.