Introducing Marqly: GPSR product information for Shopify.

Why I built this

I run Shopify stores. When GPSR began to apply in December 2024, it landed on my desk like any other operational problem: a fixed deadline and no simple way to update every product page without losing a weekend. I went looking for an app. Most of what I found had enterprise pricing, settings designed for compliance teams, or a "Powered by" badge added to the storefront.

So I built the app I wanted to use. Marqly has no forced "Powered by" branding. At launch, every current feature is free for every store: the storefront block, reusable operator records, smart rules, translations, CSV tools, audit history and reports. Stores that install during the free phase keep free access to the functions included in that phase permanently. The pricing page states the offer in full.

That is the whole idea: a practical tool built around the way Shopify sellers already manage products.

What GPSR actually is

GPSR is the EU General Product Safety Regulation, Regulation (EU) 2023/988. It has applied since 13 December 2024.

The part that touches your product page is Article 19. Before an EU consumer can buy, the listing has to show the manufacturer's identity and a postal and electronic address, an EU responsible person where the manufacturer is not established in the EU, information identifying the product, and any applicable warnings or safety information. Article 19(d) requires that safety information be in a language consumers can easily understand, as determined by the Member State where the product is made available.

Our plain-English GPSR guide explains the relevant parts in more detail.

What Marqly does

Marqly handles the operational side. It stores the details you provide and puts them on the relevant product pages.

On the storefront, it adds a safety block to the product page: manufacturer, EU responsible person, importer where applicable, product identifier, warnings and safety instructions. You can control its visibility by shipping country. Field labels and warning templates use stored translations in 26 European languages. Some template wording is supplementary, not officially prescribed. AI can translate safety instructions for you to review. Custom warning lines remain as entered; names and contact details stay unchanged.

Inside the app, the goal is to stop you retyping the same details a thousand times:

• Reusable operator records. Enter each manufacturer, importer and responsible person once, then reuse them across the catalog. Change an address in one place and every product page picks it up.
• A warning-template library. 84 templates cover CLP H-statements, Toy Safety Directive 2009/48/EC, Batteries Regulation (EU) 2023/1542, and standards for cosmetics, electrical products, lasers and textiles.
• A per-product data completeness score with a missing-field breakdown, so you can see which SKUs are short a manufacturer, an identifier or a warning.
• Bulk edit with AI suggestions. Filter by collection, vendor or tag, apply saved records to large product sets, draft safety instructions and translate merchant-authored safety instructions. You review every suggestion before it publishes.
• A theme app block for Online Store 2.0. Add it to the product template, choose one of three layouts, and adjust colors and spacing in Shopify's theme editor. The Marqly admin is available in English, French, Italian, Spanish, Polish, German and Dutch.
• A missing-data audit, CSV import and export, country-based display rules, compliance CSVs and a branded PDF report.

None of this is clever. It is the boring, repetitive part of compliance, done once and kept in sync as your catalog changes.

Where the responsibility sits

Marqly renders the information you provide. It does not assess product safety, decide which warnings apply or designate an EU Responsible Person. You remain responsible for checking the information on your pages and meeting the obligations that apply to your role. Marqly is not your EU Responsible Person, its content is not legal advice, and it is not affiliated with the European Commission. If you are unsure whether you are a manufacturer or importer, which warnings apply, or who can fulfil the Article 16 role, seek advice for your specific products.

Getting started

If you offer products covered by GPSR to EU consumers, Article 19 product information must appear clearly and visibly in the online offer. Marqly makes that work faster and keeps the data consistent. The app is free at launch, with no card and no forced branding.

Install Marqly from the Shopify App Store, review the full feature list, or see what is included for free.